MKTG 4900 Product Analysis Blog: Tom’s of Maine (Week 7)

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Tom’s of Maine creates all of its products using natural, simple ingredients taken from plants and minerals. Tom’s toothpaste, mouthwash, floss, deodorant, and even their soap do not contain the artificial sweeteners, preservatives, colors, flavors, or animal ingredients that we are used to seeing in other popular products’ raw materials. Tom’s products are tested for safety and efficacy without the use of animals, they are biodegradable, and are packaged in earth-friendly manners. 10% of the profits are donated to charitable organizations and employees are encouraged to use 5% of their paid time in volunteer work. At the end of this blog post, I have provided specific ingredients found in Tom’s products. On the Tom’s of Maine website they provide in great detail what the ingredient is, what it does, how it is made, alternatives to the ingredient, and if it is the right option for you. Please feel free to click the link below that will lead you directly to their ingredients page.

https://www.tomsofmaine.com/our-promise/ingredients

Through the entire process of the product, Tom’s strives for transparency and quality in ingredients; naturally sourced and naturally derived. What it means to be “naturally source” is when an ingredient has been removed and concentrated but it is still otherwise much the same as it would be found in nature. To be naturally derived is to be taken from an ingredient’s original state and modified through additional processing. This is generally done to improve safety of the ingredient.