MKTG 4900 Product Analysis Blog: Tom’s of Maine (Week 11)

Screen Shot 2018-12-04 at 2.18.03 AM

Tom’s of Maine brand identity lies within its ingredients. Tom’s mission is to help others live a more natural life. This company believes in not just living for today but more importantly, living for tomorrow. Tom’s is aware that all of our decisions have a lasting impact on this planet, which is why Tom’s makes theirs thoughtfully.

The personality of Tom’s brand is all about their passion in finding and combining naturally sourced and naturally derived ingredients to create personal products that work. Tom’s is transparent about the ingredients used in products. They explain where they come from, what they do, and how they are made so consumers like me and you can make the right choice for ourselves and our families. Below I have provided one of my favorite parts of their mission statement: Our Reason for Being.

Screen Shot 2018-12-04 at 2.16.08 AM

 

Source: https://www.tomsofmaine.com/our-promise/our-mission/our-reason-for-being

Leave a comment