Consumers use Tom’s of Maine for all sorts of personal reason. The most popular reason being that they realize the importance of knowing what they are putting in and on their bodies. For this week’s post I will mainly focus on consumers’ reasoning behind their choice of Tom’s deodorants. Tom’s asked women across the country to tell them why they switched. I will share two of those woman’s stories.
Bev switched when she got pregnant. It took her and her husband a very long time to get pregnant so when she did, what she put in and on her body took on a whole new level of importance. She uses Tom’s deodorant because she knows what goes in it, it was easy for her to say that she feels good about it which is what is important to her. The deodorant is something that puts her at ease and made sense to her life.
Elise switched specifically for the ingredients. She is a woman with a pretty active lifestyle. She rides her bike as much as she can to and from work, which means she is sweating. Her job requires her to be in front of people, cooking, so it is important she not only acts professional but smells professional as well. Elise understands that to cook good food it starts with the ingredients and the quality of the ingredients. For Elise, that philosophy pairs with Tom’s of Maine because their quality ingredients create “an awesome product.”
To hear more stories of why woman are switching, click the images below.
Tom's of Maine Product Analysis 