MKTG 4900 Product Analysis Blog: Tom’s of Maine (Week 4)

Storytelling Turned Marketing

The brand of Tom’s of Maine has grown through storytelling and continues to build on those stories today. More times than less, people start companies when they see a market opportunity; Tom’s started because the founders simply wanted certain products for their own kids. They were speaking to people, not a market. These products have changed in appearance, messaging, and channels of course, but throughout it all the brand’s promise has remained the same: You can rely on us for simple, wholesome products that will be good for your family.

Each product fits into the company’s product mix for multiple reasons. Each personal care product comes from the combination of naturally sourced and naturally derived ingredients, all of which were guided by Tom’s Stewardship Model. To ensure satisfaction, each product comes with a product guarantee. In addition, Tom’s of Maine donates 10% of product sales to nonprofit organizations working to support health, education, and nature. Every employee is even encouraged to use 5% of their paid time to volunteer for their favorite causes. Tom’s of Maine is very passionate on protecting our planet for generations to come. Through the purchase of their products they have made it possible for each and every one of us to get involved in this movement. No matter which product of Tom’s of Maine we choose, each fits the company’s product mix of living a simpler, more natural, healthier life.

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Sources:

https://www.tomsofmaine.com/products

https://instagram.com/toms_of_maine?utm_source=ig_profile_share&igshid=14qozghbtdhxj

 

One thought on “MKTG 4900 Product Analysis Blog: Tom’s of Maine (Week 4)

  1. I read majority of your blog and it was interesting. You did a great job staying on topic referring back to the central idea of the blog. Your blog flowed smoothly. You also did a great job capturing the audience. When writing there is always room for improvement. This blog could use some changes. I would improve the grammar and elaborate more on your statements. Lastly, try using different transition words.

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