MKTG 4900 Product Analysis Blog: Tom’s of Maine (Week 1)

“what’s inside matters”

Tom’s of Maine, personal care products known for their safe and natural ingredients, all started because of two parents, Tom and Kate Chappell, looking for a healthier life for their growing family.

When Tom and Kate moved to Maine from Philadelphia in 1968 they were in search of a simpler, healthier lifestyle for their family. After discovering the benefits of unprocessed, natural food they began looking for the same qualities in personal care products. After coming up short, they decided they would create their own (talk about mom and dad of the year). In 1970, Tom’s of Maine was born and by 1975 the first natural toothpaste on the United States market was introduced.

Naturally sourced and naturally derived ingredients are what make up the DNA of Tom’s of Maine personal care products. These products include oral care, antiperspirant and deodorants, baby care, and body and lip care. Products that I am proud to say I own. Tom’s of Maine works hard to find these natural ingredients for their customers; guided by a process they call their “Stewardship Model.” Every ingredient goes through this process, which directs their standards for the balance of natural, sustainable, and responsible. I will go into more detail of their Stewardship Model in my future blogs. As for now it is important to simply know that all of Tom’s of Maine products are and have always been cruelty free and have zero artificial colors, flavors, fragrances or preservatives. I can’t wait to share with you how Tom’s of Maine creates mindfully and gives generously every day to help us live more natural lives. Click the images below to see why these women switched to Tom’s.