“Natural, sustainable, and responsible defined.”
As most of you know, a healthy life doesn’t just happen naturally. It evolves from making thoughtful decisions on what to do and what not to do, what to put in your body and what not to put in your body. This is how Tom’s of Maine approaches their ingredient selection when creating safe and effective products. Tom’s of Maine works hard to find and combine the very best naturally sourced and naturally derived ingredients in order to benefit their customers’ journeys on creating healthier lives; guided by what they call their “Stewardship Model.”
Tom’s Stewardship Model directs their standards for balancing “natural, sustainable, and responsible” and each ingredient they use goes through this review process. Below I have provided Tom’s specific standards, found through their product website, for natural, sustainable, and responsible:
Standards for Natural
- Ingredients sourced and derivedfrom nature
- Formulas free of artificial flavors, fragrances, colors, sweeteners and preservatives
- Ingredient processingthat supports our philosophy of human and environmental health
- Free from animal ingredientswith the exception of some bee products* (read our full policy here)
- Not tested on animals
*A few of our products contain beehive ingredients. Beeswax and/or propolis are found in lip balms, floss, P&M toothpastes, peppermint botanically bright toothpaste, baby diaper cream and baby sunscreen.
Standards for Sustainable
- Prioritizing the use of recycled and renewable materials
- Striving to reduce packaging waste through recyclability and biodegradability
- Supporting the use of sustainable growing and harvesting practices
- Working to minimize the total environmental impact of our supply chain
Standards for Responsible
- Delivering value to our consumers
- Sufficient research conducted to show safety and efficacy
- Purposeful in system of ingredients, with complete transparency about the purpose and source of the ingredient
- Sourced from suppliers that respect human and labor rights
- Honesty in all claims made for ingredients, packaging and products
- Conform to the requirements of regulatory authorities and other professional organizationswith which we partner
Resources: https://www.tomsofmaine.com/our-promise/stewardship-model
Tom's of Maine Product Analysis 