Safe, effective natural personal care.

From oral care to antiperspirant and deodorant and baby care to body and lip care, all of Tom’s of Maine packaging are designed to greatly emphasize that each product is natural. The toothpaste boxes have a clean look with the consistent green color taken from Tom’s label, which is also the color of the toothbrushes. You can see this green color incorporated on the tops of baby shampoo bottles, lotions, diaper creams, and sunscreens. Images of nature are also a consistent theme on the front of the boxes or packaging. Complimenting color schemes are used with the images from nature and the different flavors or scents that are labeled on the packaging. When it comes to the bottles and packaging of the body and lip care products, the same design theme is seen from that of the baby products. The products’ initial design appeals to the eyes of those looking for a soothing, natural, soft, and calming experience. It is the short sentences or single words found on the front of the products that make customers feel good about their purchase. Below I have provided images of the Tom’s of Maine products:

 

Sources:

https://www.tomsofmaine.com/products

https://instagram.com/toms_of_maine?utm_source=ig_profile_share&igshid=14qozghbtdhxj

 

“Natural, sustainable, and responsible defined.”

As most of you know, a healthy life doesn’t just happen naturally. It evolves from making thoughtful decisions on what to do and what not to do, what to put in your body and what not to put in your body. This is how Tom’s of Maine approaches their ingredient selection when creating safe and effective products. Tom’s of Maine works hard to find and combine the very best naturally sourced and naturally derived ingredients in order to benefit their customers’ journeys on creating healthier lives; guided by what they call their “Stewardship Model.”

Tom’s Stewardship Model directs their standards for balancing “natural, sustainable, and responsible” and each ingredient they use goes through this review process. Below I have provided Tom’s specific standards, found through their product website, for natural, sustainable, and responsible:

Standards for Natural

• Ingredients sourced and derivedfrom nature
• Formulas free of artificial flavors, fragrances, colors, sweeteners and preservatives
• Ingredient processingthat supports our philosophy of human and environmental health
• Free from animal ingredientswith the exception of some bee products* (read our full policy here)
• Not tested on animals

*A few of our products contain beehive ingredients. Beeswax and/or propolis are found in lip balms, floss, P&M toothpastes, peppermint botanically bright toothpaste, baby diaper cream and baby sunscreen.

Standards for Sustainable

• Prioritizing the use of recycled and renewable materials
• Striving to reduce packaging waste through recyclability and biodegradability
• Supporting the use of sustainable growing and harvesting practices
• Working to minimize the total environmental impact of our supply chain

Standards for Responsible

• Delivering value to our consumers
• Sufficient research conducted to show safety and efficacy
• Purposeful in system of ingredients, with complete transparency about the purpose and source of the ingredient
• Sourced from suppliers that respect human and labor rights
• Honesty in all claims made for ingredients, packaging and products
• Conform to the requirements of regulatory authorities and other professional organizationswith which we partner

 

Resources: https://www.tomsofmaine.com/our-promise/stewardship-model

 

“what’s inside matters”

Tom’s of Maine, personal care products known for their safe and natural ingredients, all started because of two parents, Tom and Kate Chappell, looking for a healthier life for their growing family.

When Tom and Kate moved to Maine from Philadelphia in 1968 they were in search of a simpler, healthier lifestyle for their family. After discovering the benefits of unprocessed, natural food they began looking for the same qualities in personal care products. After coming up short, they decided they would create their own (talk about mom and dad of the year). In 1970, Tom’s of Maine was born and by 1975 the first natural toothpaste on the United States market was introduced.

Naturally sourced and naturally derived ingredients are what make up the DNA of Tom’s of Maine personal care products. These products include oral care, antiperspirant and deodorants, baby care, and body and lip care. Products that I am proud to say I own. Tom’s of Maine works hard to find these natural ingredients for their customers; guided by a process they call their “Stewardship Model.” Every ingredient goes through this process, which directs their standards for the balance of natural, sustainable, and responsible. I will go into more detail of their Stewardship Model in my future blogs. As for now it is important to simply know that all of Tom’s of Maine products are and have always been cruelty free and have zero artificial colors, flavors, fragrances or preservatives. I can’t wait to share with you how Tom’s of Maine creates mindfully and gives generously every day to help us live more natural lives. Click the images below to see why these women switched to Tom’s.

 

Sources

 https://www.tomsofmaine.com/

https://middlebury.coop/2018/03/01/spotlight-toms-maine/tom-kate-chappell-toms-of-maine-founders/

https://www.mindbodygreen.com/partner/toms-of-maine